Provision of legal assistance to a startup developing a mobile application during the formation and fund raising phases, particularly via the “media for equity » principle.
The IP and capital investment teams advised a new key player in the digital sector during its formation by legally structuring each stage of the development of its mobile application which is based on the sharing of photos via a dedicated social network. The team provided assistance during formation, filing of the trademark and drafting of the general conditions of sale.
Subsequently, due to the high capital needs of this startup, the latter sought to raise funds amongst private investors and public bodies to enable it to consolidate exponential growth at home and abroad.
Our teams equally helped the firm to negotiate partnership agreements with an English press group on the « media for equity » principle i.e. an alternative investment model providing transparency and visibility to young entrepreneurs in exchange for capital.